Segment your audiences before surveying

Do you segment your audiences when you communicate to them? Do you speak to your Twitter followers in a particular way? Do you email clients differently than you email prospects? Do you send handwritten cards to large donors? You can segment your audiences when you survey them as well. Why segment surveys? When you segment … Read more

Email engagement: Surveying

Who likes to be asked for their opinion? Nearly everyone. Just look at Twitter, a huge social platform with millions of people offering their opinions without even being asked. Being asked for your views and perspectives provides validation. It makes you feel people are interested in your opinions. It makes you feel valuable. On the … Read more